Item Coversheet
AGENDA ITEM REQUEST


Originating Department:  City Manager

Item Title:  Presentation

Item Number:  16AMeeting Date:  4/28/2026

City Reference Number (C#): 



Item Description:

Strategic Plan presentation and approving the City’s Vision Statement, Mission Statement, and Tagline. City Manager Mark Lubelski.




Funding:

N/A



Amount:

N/A




ATTACHMENTS:
Description
Strategic Plan vision, Mission & Tagline Options Document



Background:

Over the past couple of years, we have been working towards creating the first Strategic Plan for the City of Sunrise. A Strategic Plan is a broad level planning document and is not intended to list specific projects or programs that would normally be included within a City Budget or Capital Improvement Plan. This comprehensive process included robust community engagement and outreach to help us define the City’s path forward, both short-term and long-term. Our engagement and outreach for our Strategic Plan included:

 

  • 424 Employee Surveys
  • 875 Community Surveys
  • Two (2) Community Meetings
  • Robust Social Media Engagement
  • One Community Visioning Session
  • 18 Individual Stakeholder Interviews
  • One City Commission Visioning Session
  • Five (5) Community Focus Group Meetings

 

This planning and engagement process has provided us with significant community feedback to help prioritize efforts, identify key themes, identify key areas of focus, identify strategic goals to support the key areas of focus, and identify desired outcomes for the future of our community.  We are at a point with the Strategic Plan that we would like to engage the Mayor and Commissioners in selecting the final three critical components:    

 

  • Vision Statement
  • Mission Statement
  • Tagline for the City of Sunrise

 

Sheryl Trent from Raftelis, formerly SBrand Solutions, will be facilitating the City Commission discussion to select the Vision, Mission and Tagline for the City. City staff has provided options for each of these key components for consideration. Below is the link to the full DRAFT of the City of Sunrise Strategic Plan, with three placeholders on Page 18 for the final Vision, Mission, and Tagline to be inserted once selected by the City Commission.

 

DRAFT City of Sunrise Strategic Plan - Access the FlippingBook magazine view

 

It is requested that the City Commission select the Vision Statement, Mission Statement, and Tagline and adopt the final City of Sunrise Strategic Plan.




Department Head Recommendation:
Approval



Person With Additional Information: 
Name: Juliana Castro Phone: 9547463431



Department Head Name and Title:
Mark Lubelski, City Manager



City Manager:
Authorized for agenda placement